Evaluating coca colas understanding of its consumers behaviour

A coke bottle with your name on it is likely to be something you want to show others Inexpensive personalisation tool for consumers i.

But how has this iconic brand become a legend?

Coca cola consumer behavior

To find out factors that encourages brand loyalty amongst coca-cola consumers. The purpose of this assignment is to demonstrate how Coca Cola has become a success utilizing the consumer decision making process as the framework upon which the principles of consumer behavior will be integrated. The company's products are available in cans and bottles in supermarkets and other retail stores around the world. Shortly thereafter, Coca-Cola decided to drop their prices slightly, but focused on the reduced price point of their mL container. So the consumption of a product is as important as its production. Coca Cola has portrayed its products as being modern and sophisticated that speaks the vocabulary of contemporary consumers as well as reflects the signature style that loyal older consumers have grown up with. When customers are satisfied with a certain product, they will always go for it and this is build within the 4p meaning the product itself, price, place and promotion. The same can applied to websites.

The UK has been harder hit than abounding countries because of its ample banking sector. When people were successful in finding their name on a bottle, they were encouraged to share their find on social media using the hash tag ShareaCoke.

coca cola our consumers

Ozdipciner, N. Companies utilize the decision making process because they are concerned with both the practical needs of the buyer and the emotional or personal needs of the individual.

Number 4, pp Harvard Business Press, Boston www.

Coca cola customer analysis

What is the impact of advertisement on consumer buying behaviours? Coca-cola, Consumer behavior focuses on how individuals make decisions to spend their available resources time, money, effort on consumption-related items that includes what they buy, why they buy, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the purchase and the impact of such evaluations on future purchases, and how they dispose of it. With its recognizable brand image, brand associations are created in the process of learning and memory Solomon, This sharing behavior acted as an organic means of spreading brand awareness throughout social media platforms. A product is anything for attention, acquisition, use or consumption can be marketed and can to satisfy a need or want. Conclusion Coca Cola has earned its status in the minds of consumers by being a leader in the world of style and reflecting the tastes and preference of each generation. Coca Cola replaced the distinctive coca cola name on bottles of coke with most popular names. How Coca-Cola influence Customer Behavior? Coca- Cola sponsors a lot of events including sports and recreational activities.

Social media played a huge role in the success of the campaign. Select any product of your choice, assess how changing of any the 4P impact customer behavior towards that product.

Consumer demand for coca cola

The answer is changes and innovations in brand and products. Soft drinks satisfy the need of thirst. The decision making process is integral for companies to understand how buyers think and behave when making purchasing decisions. Product is something more tangible goods. We also have particular tastes, and again they have provided several options. The product, which has also been successfully launched in a number of other countries including Argentina, Chile, Mexico as well as US. Stiglitz and Joseph, Consumer behavior focuses on how individuals make decisions to spend their available resources time, money, effort on consumption-related items that includes what they buy, why they buy, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the purchase and the impact of such evaluations on future purchases, and how they dispose of it. According to research cited by the CMO council, adding social sharing buttons to email messages an increase click-through rates by more than percent.

More importantly is why consumers are still purchasing Coca Cola? For customers in different age and different countries and regions, they can choose their preferred product category.

Rated 6/10 based on 118 review
Download
Evaluating Coca Colas understanding of its Consumers Behaviour