Though ecolablelling is successful in providing competitive edge, it has now become a policy tool.
Green policies, they say, tend to indicate hands on management, high consumer confidence and good corporate governance. STEPS It is important to have a comprehensive understanding of the green market for us to improve its market status and to adopt various aspects of conventional marketing for the same.
Also another major concern is that these labels will influence the buying behaviour of consumers only if they are interested in environmental friendly products. Swiss Re and Munich Re are now taking cos. A lot of firms are using this concept to consolidate their market positions.
Marketing field has more scope for development as compared to any other fields of management like sales, advertising etc. We will now discuss eco labelleling as a tool for green marketing and to what extent it impacts green marketing. But we should keep in mind that materials made out of recycled PET bottles aren't an end-all answer: Much oil is still used during the recycling process, rendering the benefit of such products a little less remarkable.
While this behaviour is a competitive advantage, the firm was established specifically to offer consumers environmentally responsible alternatives to conventional cosmetic products.
Another firm who is very environmentally responsible but does not promote this fact, at least outside the organization, is Walt Disney World WDW. Once the customers are well informedthey will keep in mind green qualities during their purchasing decisions.
Another problem firms face is that those who modify their products due to increased consumer concern must contend with the fact that consumers' perceptions are sometimes not correct.