Service marketing concepts applied to banking industry

Hypothesis 2: Ho: The existence of Zenith Bank is not dependent on the application of marketing concept.

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It will also help policy makers to decision making. Achievements 1. Hypothesis 1: Ho: Marketing concept does not serve as a tool for position impact in the banking industry.

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Increased Deposit base by Chapter three shows the methodology used in gathering and analyzing data meant for the stated hypothesis. And also their research had pointed out that lending plans, gold loans and educational loans are very popular in the rural areas.

To evaluate the extent to which marketing has impacted on the performance of banks in Nigeria.

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Commercial Bank of Ceylon, Service Marketing Concepts