Teaching a lesson on writing advertisements

Feel free to submit your own worksheet if you have covered this topic with your students. Ask them to consider whether and how this lesson affected the way they read advertisements.

Advertising worksheets for middle school pdf

Ask yourself what is the purpose of the advertisement. Note, for some students, it may be wise to use technology such as a quick print out of a word document cut into strips for labels rather than focus on handwriting. Point out to students that they may wish to access television ads on their own time, including during their work on the Commercial Dig activity. Explain that students will need to examine the advertisements to determine their purpose, how they achieve that purpose, and what they are selling. Provide students with a variety of advertisements directed at children. I use these assignments when I know I need to plan for a substitute. Step 3: Have students write their personal reactions to the symbols, catchwords, and catchphrases in column 2 of their own worksheets. Step 4: Have students find at least one advertisement that evokes each of the feelings and emotions in column 1. Ask students to begin applying their understanding of demographics and targeted advertising by showing the first part of a television program of your choice. The list should be no longer than five steps, and it should include the following ideas: Pay attention to how words and images work together to communicate a message.

Provide students with a variety of advertisements directed at children. From which direction did you flick through the pages — front to back or vice versa?

Do you think advertisements have an effect on your personal interests? Distribute the Commercial Dig activity, explaining to students that this is a long-term assignment that requires them to keep track of eight commercials viewed during one television program and to explain briefly the purpose of each advertised product.

Have students use their completed charts to answer the reflection questions. These prompts will help you set the scene for the next stage of the lesson — discussing and learning about advertising techniques.

teaching students how to write an advertisement

Encourage them to write freely on the paper and make comments to indicate how the advertising is working to persuade a reader. Ask yourself what is the purpose of the advertisement.

persuasive advertisements examples

Based on the class discussion, list examples of what students' qualify each as a picture, symbol, or slogan and write various examples in each column. For some groups, you may need to lead this phase of the lesson yourself, and provide prompts and guiding questions to move the discussion in the desired direction.

Distribute the Persuasive Techniques in Advertising handout and introduce the concepts of pathos, logos, and ethos, defined at the top of the handout. Some possible examples include Reese's Peanut Butter Cup Minis Commercial You could also print advertisements from websites that are popular with your class, or clip advertisements from children's magazines.

Deepen students' understanding of the concepts of pathos, logos, and ethos with visual examples by sharing with them the Persuasive Techniques in Advertising online video.

teaching a lesson on writing advertisements
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A Lesson Plan on Advertising and Media Literacy for Middle Schoolers (Includes Modification Tips)