Feel free to submit your own worksheet if you have covered this topic with your students. Ask them to consider whether and how this lesson affected the way they read advertisements.
Provide students with a variety of advertisements directed at children. From which direction did you flick through the pages — front to back or vice versa?
Do you think advertisements have an effect on your personal interests? Distribute the Commercial Dig activity, explaining to students that this is a long-term assignment that requires them to keep track of eight commercials viewed during one television program and to explain briefly the purpose of each advertised product.
Have students use their completed charts to answer the reflection questions. These prompts will help you set the scene for the next stage of the lesson — discussing and learning about advertising techniques.
Encourage them to write freely on the paper and make comments to indicate how the advertising is working to persuade a reader. Ask yourself what is the purpose of the advertisement.
Based on the class discussion, list examples of what students' qualify each as a picture, symbol, or slogan and write various examples in each column. For some groups, you may need to lead this phase of the lesson yourself, and provide prompts and guiding questions to move the discussion in the desired direction.
Distribute the Persuasive Techniques in Advertising handout and introduce the concepts of pathos, logos, and ethos, defined at the top of the handout. Some possible examples include Reese's Peanut Butter Cup Minis Commercial You could also print advertisements from websites that are popular with your class, or clip advertisements from children's magazines.
Deepen students' understanding of the concepts of pathos, logos, and ethos with visual examples by sharing with them the Persuasive Techniques in Advertising online video.